Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally its called customer centric approach.
Call it by any name, Internet Marketing or Web Advertising or E-marketing, or Online Marketing is after all “marketing” rather to say “promotion of services or products through internet”.
The following are our tools for Internet Marketing
Our Display Advertisements are perfectly incorporated to address to the needs of banner ads or web banners by placing them on the third party blogs or websites so that adequate traffic can be driven to our client’s website to create their products’ awareness.
Our Search Engine Optimization ensures the perfect visibility of your each web page in your website in any of the search engines in this globe following natural algorithm or organic search criteria.
Our Search Engine Marketing will fetch you best possible result from every well known search engine result pages (SERPs) through our contextual advertising, paid placement and paid inclusion by the power of our search engine optimization without pinching your pocket.
Our Affiliate Marketing Service power always fetches accolades from our customers because of its capacity of own marketing efforts.
Our Inbound Marketing Power remain engaged in free sharing of informative contents so that it can convert the prospects to the prospective customers and in due course of time the same customers become repeat customers.
Our Social Media Marketing feature will definitely bring excessive traffic and increase the web visitors’ attentions such as LinkedIn, Twitter, Facebook, Google+ etc.
Our E-mail marketing is very much effective to broadcast commercial messages to the targeted audience.